From product to decision in four steps.
Step 1
Consult
20 minutes, free
We talk through your product and the decision in front of you. Sometimes the answer is that you don’t need a study yet — we’ll say so.
Step 2
Study design
2–3 days
Sample size, presentation order, attribute scales, screening, analysis plan. Randomization, blinding, and carryover controls are built in — not added later.
Step 3
Fieldwork
3–7 days
10–15 participants per session, 15–20 minutes each, products served blind and coded. We handle recruitment, scheduling, moderation, and data capture.
Step 4
Analysis & delivery
3–7 days
Data is interpreted, not just tabulated. You get significance where it matters, consumer language where it helps, and a clear recommendation.
Common questions
How quickly can we start?
Usually one to two weeks from the consult, depending on the calendar and how fast samples arrive.
What can you test?
Anything needing minimal prep — we have refrigeration and a microwave on site. Beverages, bars, snacks, shakes, yogurts, microwaveable meals. If you’re unsure, ask.
Is the panel nationally representative?
No — and that’s the point. It’s intentionally health-conscious and active. If your product targets that consumer, this is a sharper read than a general-population sample.
Can you test against competitors?
Yes. Included in the Strategic study, and can be added to a Standard one.
Do you sign NDAs?
Yes, before any product or concept information is shared.
Do you work with brands outside Austin?
Yes. Products ship to us, results are presented over video. You never need to be in the room.