Rapid studies · growing brands
Know what real consumers think of your product. In two weeks.
Fixed-scope sensory and consumer testing for food and beverage brands, using a standing panel of health-conscious adults 30–65 in Austin. Same experimental design and expert analysis; none of the facility rent or recruitment spend.
Research firms quote $20,000 and eight weeks. Most growing brands either guess, or wait another quarter.
We run testing inside Alloy Personal Training facilities in Austin, drawing on a community of health-conscious adults who are already there. The saving is structural — which is why the prices are published.
| Traditional firm | SenseSights | |
|---|---|---|
| Cost | $20,000–$60,000 | $3,500–$9,500 |
| Timeline | 6–8 weeks | 1–2 weeks |
| Facility fees | $5,000–$10,000 | None |
| Who runs it | Rotating project managers | The same Ph.D. scientist |
Your product, tasted, scored and analyzed.
A structured central location test, delivered as an insights report you can act on.
- 40–50 participants
- 1–2 products
- Liking + purchase intent
- Topline report
- ~1 week
- ~100 participants
- 2–3 products
- Full sensory attributes
- Health perception + ranking
- Full insights report
- 2–3 weeks
- Everything in Standard
- Competitive benchmarking
- Preference segmentation
- Live results presentation
- 3–4 weeks
Best for: ready-to-drink beverages · protein shakes · bars · functional drinks · yogurts · snacks · frozen meals · electrolyte and recovery drinks
Concept, packaging & claims
The most expensive mistakes happen before the product exists. $4,500
No tasting required, so these move fast — on their own or alongside a sensory study. Concepts: does the idea land before you invest in formulation? Packaging: shelf standout, comprehension, appeal. Health claims: which are believed, which quietly damage trust. Pricing perception: what consumers expect to pay.
Ongoing consumer panel
Put a question in front of real consumers the week you think of it.
- Startup · $1,500/mo1 micro-test a month, ~30 responses
- Growth · $3,000/mo2 tests a month, ~80 responses each, priority scheduling
- Enterprise · $5,000/moEverything in Growth, a quarterly custom study and a quarterly strategy session
Why we publish our prices
Our advantage is structural, not negotiated — no facility rent, no recruitment spend. That saving is the same for every client, so there’s nothing to haggle over. Custom scopes are quoted directly.