Three ways to hear from your consumers.
Every engagement starts with one question: what decision are you trying to make? From there we scope the study that answers it.
1. Rapid sensory & consumer testing
Your product is tasted, scored, and analyzed by health-conscious adults in a structured central location test — then delivered as an insights report you can act on.
Quick Pulse
$3,500
Early formulation checks and go/no-go decisions.
- 40–50 participants
- 1–2 products
- Liking + purchase intent
- Topline report
- ~1 week
Most popular
Standard Study
$6,500
Optimization and reformulation decisions.
- ~100 participants
- 2–3 products
- Full sensory attributes
- Health perception + ranking
- Full insights report
- 2–3 weeks
Strategic Study
$9,500
Pre-launch, retailer and investor validation.
- Everything in Standard
- Competitive benchmarking
- Preference segmentation
- Live results presentation
- 3–4 weeks
Best for: ready-to-drink beverages · protein shakes · bars · functional drinks · yogurts · snacks · frozen meals · electrolyte and recovery drinks
2. Concept, packaging & claims testing
$4,500
The most expensive mistakes happen before the product exists. No tasting required, so these move fast — on their own or alongside a sensory study.
- Concepts — does the idea land before you invest in formulation?
- Packaging — shelf standout, comprehension, appeal
- Health claims — which are believed, which quietly damage trust
- Pricing perception — what consumers expect to pay
3. Ongoing consumer panel
Retainer access to the panel, so you can put a question in front of real consumers the same week you think of it.
Startup
$1,500/mo
- 1 micro-test / month
- ~30 responses
Growth
$3,000/mo
- 2 tests / month
- ~80 responses each
- Priority scheduling
Enterprise
$5,000/mo
- Everything in Growth
- Quarterly custom study
- Quarterly strategy session
Why we publish our prices
Our advantage is structural, not negotiated — no facility rent, no recruitment spend. That saving is the same for every client, so there’s nothing to haggle over. Custom scopes are quoted directly.